January 2009

www.greensolutionsmag.com


Books for Thought

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Environment

By Peter H. Raven

Just as a Global Positioning System helps you steer your car through systems of roads and highways, Environment, 6th Edition helps you navigate the interconnected-environmental systems presented in your environmental science course. By taking you from general principles to specific applications, Environment, 6th Edition helps you direct your path to understanding today's interrelated issues in environmental science. Environment, 6th Edition effectively blends solid scientific content with many examples of problems and solutions empowering you to make informed and responsible choices as you progress on your journey.

On your journey with Environment, 6th Edition you will:

  • Explore how the various aspects of the environment interact and connect, and thus how changes in one part of the environment can affect other parts.
  • Reach your own informed decisions on the various perspectives of environmental issues affecting the world today.

Plus, a wealth of resources are available to you online including:

  • WileyPLUS, a powerful online tool that provides you with an integrated suite of learning resources, including an online version of the text, in one easy-to-use website.
  • New "Campus EnviroNews" which connect current environment issues to students' lives on campus.
  • And additional information and resources, including real environmental news video footage from around the world and in your own geographic region and backyard.


Silent Spring


By Rachel Carson

Silent Spring, released in 1962, offered the first shattering look at widespread ecological degradation and touched off an environmental awareness that still exists. Rachel Carson's book focused on the poisons from insecticides, weed killers, and other common products as well as the use of sprays in agriculture, a practice that led to dangerous chemicals to the food source. Carson argued that those chemicals were more dangerous than radiation and that for the first time in history, humans were exposed to chemicals that stayed in their systems from birth to death. Presented with thorough documentation, the book opened more than a few eyes about the dangers of the modern world and stands today as a landmark work.

Strategies for the Green Economy

By Joel Makower

Business leaders searching for a green strategy encounter few roadmaps and established rules and plenty of hidden twists and turns. Strategies for the New Green Economy describes how companies can succeed in the green marketplace, keeping pace with customer and societal demands to reduce their environmental impact.

In this book, Joel Makower provides clear guidance for this challenge. He offers insights and inspiration gleaned from his 20 years' experience helping Fortune 500 companies and start-ups alike formulate strategies that align environmental and business goals.

Providing a comprehensive and realistic look at both the opportunities and challenges, Strategies for the Green Economy systematically tackles the central issues of greening your business:

  • What does it take to be seen as an environmental leader?
  • What are the standards, implicit or explicit, that you must meet to be green?
  • How do you communicate what your business is doing right--and what it's doing wrong?
  • How can you overcome consumer, media, and activist distrust?
  • How can your company be heard amid the "green noise" in the marketplace?
  • What are the new opportunities emerging for companies in the green economy?

Previously Listed Books


Planet U: Sustaining the World, Reinventing the University

The Complete Idiot's Guide to Green Living

Wake Up and Smell the Planet
     

Winning Our Energy Independence

Plug-in Hybrids: The Cars that will Recharge America

Earth: The Sequel: The Race to Reinvent Energy and Stop Global Warming
     

Thanking the Monkey: Rethinking the Way We Treat Animals

Hot, Flat and Crowded: Why We Need a Green Revolution--and How It Can Renew America

Sustaining Life: How Human Health Depends on Biodiversity
     

The Noble Wilds

The Great Bear Rainforest: Canada's Forgotten Coast

Plan B 3.0: Mobilizing to Save Civilization
     

Farewell, My Subaru

Green to Gold

Freedom from Oil
     

Cutting Your Car Use 

Field Notes from a Catastrophe

Environmental Solutions