August 2008

www.greensolutionsmag.com


Books for Thought

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Farewell, My Subaru

By David Fine

In Farewell, My Subaru, Doug Fine vows to grow as much of his own food as he can, use only the sun to power his 'Net surfing and sub-woofer, and consume little to no fossil fuel for an entire year — never mind that he'd never raised so much as a chicken or a bean. Or that he had no mechanical or electrician skills. Or that coyotes and mountain lions would like to treat his Funky Butte Ranch like a buffet line.

Beginning with a near-Biblical flood that makes Doug's ranch in New Mexico resemble Noah's Arc, and ending with a hilarious farewell to his beloved Subaru, Fine struggles at every turn with the contradictions and challenges of going green as his shopping list changes overnight from things like, "wasabi" and "pineapple juice" to "shotgun shells" and "goat syringes" (for the mischievous Pans he found on Craigslist).

Including practical resources for regular Americans who want to live greener and funny sidebars with facts you never imagined about the clean, local life, Farewell, My Surbaru is both a hilarious romp and an inspiring call to action; it's a book for the reluctant environmentalist, the armchair traveler, and anyone who has ever wondered: do I really need that four dollar frappuccino from Kenya?



Green to Gold: How Smart Companies Use Environmental Strategy to Innovate, Create Value, and Build Competitive Advantage (Hardcover)


By Dan Esty & Andrew Winston

"This book explores what every executive must know to manage the environmental challenges facing business and society. Based on the authors' years of experience and hundreds of interviews with corporate leaders around the world, Green to Gold shows how companies generate lasting value--cutting costs, reducing risk, driving new revenues, and creating strong brands--by building environmental thinking into their core business strategies.

Daniel C. Esty and Andrew S. Winston provide clear how-to advice and concrete examples from companies like BP, Toyota, IKEA, Nike, and GE that are achieving both environmental and business success. The authors show how these cutting-edge companies are establishing an "Eco-Advantage" in the marketplace as traditional elements of competitive differentiation fade in importance. Esty and Winston not only highlight successful strategies but also make plain what does not work, spelling out why environmental initiatives sometimes fail despite the best intentions.

Green to Gold is written for executives at every level and for businesses of all kinds and sizes. Esty and Winston guide readers through a complex world of resource shortfalls, regulatory restrictions, and the growing pressure from customers and other stakeholders to strive for sustainability. With a clear focus on execution, this book offers a hard-hitting yet thoughtful and inspiring road map that companies can use to cope with environmental pressures and responsibilities while sparking innovation that will drive long-term growth. Green to Gold is the new template for global CEOs and managers who want to be good stewards of the Earth -- and deliver bottom line results."



Freedom from Oil How the Next President Can End the United States' Oil Addiction

By David Sandalow

"I plan to deliver an address from the Oval Office one month from today. The topic will be oil dependence."

With these opening words, Freedom from Oil takes the reader to the highest levels of government, as Cabinet members and White House aides debate how to break our addiction to oil. In a fast-moving narrative, David Sandalow shows how to solve this problem while offering a unique window into the White House at work.

A White House veteran, Sandalow explores what would happen if the next President made breaking the United States' addiction to oil a top priority. In crisp and clear prose, Sandalow explains the size of the challenge and then offers a powerful message of hope. "This issue unites Americans," he writes. "Game-changing technologies are at hand." Plug-in cars, biofuels and measures to improve traffic are all part of the solution.

Throughout the book, profiles of fascinating individuals help bring serious policy dialogue to life. From the commander of U.S. forces in western Iraq to a grandmother in northern Alaska to an electric car entrepreneur to the winner of the Indianapolis 500, Freedom from Oil is filled with stories of people whose lives have been touched by oil dependence-and are working to find solutions.

Drawing on both his government experience and energy expertise, Sandalow depicts the President's top advisers as they explore options, shape solutions and create national policy, culminating in an inspiring speech by the President to the nation.

Previously Listed Books


Cutting Your Car Use 

Field Notes from a Catastrophe

Environmental Solutions